Does A Scenic Byway Add Value to its Local Community?
What’s a Scenic Byway worth to its local communities, both socially and in dollars and cents? Byways across the nation are asking, and the Paul Bunyan Scenic Byway Association (PBSBA) wanted to know too.
The difficulty facing those asking the question was the lack of available measurement tools. Although a federal effort was underway to establish a method to gain a very general assessment, the PBSBA, together with nearby Lake Country Scenic Byway Association, had a more focused approach in mind; something that would yield useful results for planning purposes.
So, the two Associations connected with Explore Minnesota Tourism, Central Region Partnership and the University of Minnesota through a Carlson Chair grant, to figure out how to find the answers.
Starting in June and throughout the summer and fall, volunteers from our local communities will become survey takers at local events and at various businesses, asking folks to fill out a brief questionnaire to help the University researchers find those answers.
Travelers visiting the Paul Bunyan Scenic Byway area will be asked things like how many nights they plan to be here and whether they’re staying at one of the many lodging facilities around the Byway area or with friends or family.
Byway area residents will be asked things like how they first found out about the Paul Bunyan Scenic Byway and how many years they’ve lived here.
It’s so easy, and kind of fun! Look forward to seeing Byway survey takers, all decked out in University of Minnesota tee shirts, from June to October in your favorite part of the Byway area!