How can a scenic byway contribute to the tourism product of an area?
How should a scenic byway be incorporated into existing marketing pieces? How can individual business properties take full advantage of their location on or near a scenic byway?
These questions will be addressed at the Congress of Minnesota Resorts (CMR) spring workshop to be held at the Hampton Inn in Bemidji on Monday, March 20.
The CMR contacted Paul Bunyan Scenic Byway Association (PBSBA) chair, Lynn Scharenbroich, to speak at a morning session about the Paul Bunyan Scenic Byway’s recently awarded national designation and how the byway’s new status will contribute to the tourism draw of the area.
Further, since Minnesota is home to 5 nationally designated byways and 17 state designated scenic byways, many parts of the state are poised to realize the tourism advantages from scenic byways. Quoted in the January/February 2002 edition of Home and away magazine, Dick Haskett, assistant director of the MN Office of Tourism stated, “Scenic byways are an attractive front door to the region’s towns, history, festivals and activities. We think of our byways as long, skinny natural tourism attractions.”
As the national and state byway programs grow and mature, the value of having an officially designated byway route in an area continues to carry greater and greater impact.
To learn more about byways in general, the Paul Bunyan Scenic Byway and the impact of byways on bettering Minnesota’s tourism product, visit the following websites: