Begin exploring today...new Byway Maps are here
Central Minnesota's lakes area Byway Map is popular around these parts, anyone you ask will likely agree. And this spring the Paul Bunyan Scenic Byway Association (PBSBA) has again printed 50,000 new maps. Like each issue before, it's got a new focus.
More than simply a wayfinding map, the Paul Bunyan Scenic Byway 'Tear-Off' Map was established in the region as a convenient 11" x 17" or placemat size Map often found on a store's countertop. The map front marks the lakes, towns and information locations along the 54-mile National Scenic Byway. In past issues, area businesses supported the padded tear-off map through ads and listings printed on the back.
This issue PBSBA and Whitefish Area Lodging Association (WALA) partnered together with a focus on distribution to greater Minnesota locations in hopes of attracting new visitors to the entire region. The back of this map is devoted to a cover that will visibly pop from the brochure racks, compelling browsers to read enough to know this is a place for a 'Real Minnesota Vacation'.
With PBSBA working toward an Explore Minnesota Tourism grant this year, WALA's contribution was the match that made the EMT grant possible. A whopping big 'Thanks' goes out to our friends at WALA and EMT. Partnerships help make things happen!
Over the past several years that the Byway Map has been available, nearly 80,000 copies have been distributed, largely through area Chambers and local businesses. Maps are sent to those inquiring about sites in the area and those specifically interested in the Paul Bunyan Scenic Byway.
The 2013 Byway Map, designed by JM Plein Consulting, is available now. Visitors and interested local residents can get a copy at sponsoring lodging locations, Chamber offices, many businesses on the Byway or by contacting the Paul Bunyan Scenic Byway Association.