The Paul Bunyan Scenic Byway Association is a non-profit organization made up of  businesses, agencies, organizations and individuals. The Byway Association strives to promote, preserve and enhance the recreational, historic, cultural, scenic, natural and archeological resources along the Byway.

Byway Association Vision
To strengthen the quality of life and visitor experience along the Byway's route by promoting and enhancing the area's resources and amenities that support economic vitality.

Byway Association Mission
To promote, preserve and enhance the recreational, historical, cultural, scenic, natural and archeological resources along the 54-mile Paul Bunyan Scenic Byway.

Current Goals of the Byway Association

1. To build awareness of the Byway in clever and compelling ways through
   * community and regional projects and events — especially those with multi-community themes
   * interesting stories from the area’s past — utilizing a variety of ways to tell these stories (ensuring the preservation of these stories)
2. To develop area amenities, free to the public (such as hiking trails, informational waysides, paved shoulders as bikeways)
3. To encourage cooperation and collaboration among the Byway jurisdictions in the preservation and enhancement of the Byway’s resources.

The Byway Association is driven by a group of volunteer board members that work closely with a variety of parnters in the area. Dozens of businesses, organizations and individuals are also members of the Byway Association.